Carlton Braganza finds that Bengaluru's younger generation prefers mainstream music over live performances.
Sravasti DattaLive music has been the defining feature of Bengaluru’s arts landscape in the recent past. A pioneer of this trend is Carlton Braganza, who wears many hats — of an artiste, restaurat...
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Sravasti DattaLive music has played a significant role in Bengaluru's arts scene recently, with Carlton Braganza leading the way as a versatile artist, restaurateur, designer, writer, curator, and entertainer. Introducing innovative initiatives like the online music session Jukebox Jammies during the lockdown, Carlton has successfully engaged audiences over the years.In a recent interview with Bangalore Times, Carlton discusses the evolving music landscape in the city and areas for improvement. He notes that while online content is thriving, there is a lack of venues and interest in live music in Bengaluru. According to Carlton, the music scene in the city is going through an evolution, with more emphasis on digital platforms for sharing content, although there is a shortage of live music outlets and enthusiasts.Carlton attributes this shift to financial reasons, explaining that live music does not generate significant revenue compared to more commercialized forms of entertainment preferred by the new generation. He believes that live music is more of a passion project than a profitable venture, as the audience's preferences have evolved towards mainstream and regional music rather than live performances. Despite the rise of online platforms like YouTube and Spotify showcasing new talents, Carlton highlights a lack of emerging bands in the city over the past decade.According to Carlton, cultivating an audience is crucial for the growth of any music scene, emphasizing the need for a community that is receptive to diverse musical genres and trends in order to sustain and develop the live music culture. Loyalty among audiences is diminishing, posing a challenge for establishing a dedicated live music following.Venues like Opus, The Humming Tree, and BFlat lack a distinct identity, according to Carlton. He notes that the band culture is on the decline as people frequently switch bands. In the past decade, few new bands have made a significant impact, aside from acts like K-pop groups. Carlton suggests that encouraging new music forms and exploring unique performance spaces, such as old churches, theaters, and parks, is vital. Regarding AI in music, Carlton views it as a gimmick that can enhance creativity. He led the popular Opus KroaKnights singing contest, which has now been revamped as KroaKING at the Kempegowda International Airport. Carlton looks forward to the potential annual or biennial revival of this event, bringing back memories of old Bengaluru."It is wonderful as we are reviving a touch of old Bengaluru. Many past winners and finalists from our previous events have been working in the industry for more than a decade. I have convinced them to return as judges and mentors," he shares. Speaking about the upcoming Coldplay concert, Carlton states, "I saw them play at the Stade de France. They put on an amazing show, but their music caters to mainstream audiences. Personally, I am not a big fan of their music."